HEALTH / JOINT VENTURE
Gen Checkup
Gen Checkup is a personalised health and longevity brand led by pharmacist Carole Holzhäuer. It combines DNA analysis with professional guidance, educational resources and personalised product offerings. The brand helps people understand their genetic information in the context of everyday wellbeing.
OUR CONTRIBUTION
Operational development, marketing and digital processes in the health sector.
Culturetek takes an active role in the joint venture, managing operations, marketing and wider day-to-day business activities. Our contribution connects the brand’s digital presence with the processes that support its work.
The project
The offering includes lifestyle and skin DNA tests, learning resources, and personalised supplements and skincare. Professional interpretation connects the results with the customer’s questions and needs. Culturetek’s role in the joint venture covers operations, marketing and the digital processes that support the brand; health guidance remains with the relevant professionals.
Visit Gen Checkup ↗